The Most Anticipated Social Media Influencer Books Releasing This Year
Social media has revolutionized the way we communicate and interact with one another. It has also given rise to a new breed of influencers who have amassed huge followings and influence over their audiences. These social media influencers have become celebrities in their own right. While entering 2024, we can look forward to some highly anticipated releases from these social media influencers. In this article, we will take a look at some of the most anticipated social media influencer books that are set to be released this year, as well as some recent releases that you don’t want to miss.
by Jen Gottlieb
BE SEEN is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.
Divided into four parts, each with its own set of tactical strategies, BE SEEN helps you to:
by Claudia Oshry
The instant New York Times bestseller and laugh-out-loud look at pop culture and social media stardom from one of the most popular funemployed millennials today, perfect for fans of Give Them Lala and The Betches.As the creator of the breakout Instagram account @GirlWithNoJob, Claudia Oshry has turned not wanting an ordinary career into a thriving media company and pop culture-focused podcast and morning show. The origins of her pop culture obsessions can be traced back to household debates over boy bands and her flair for the dramatic to her young emulation of Blair Waldorf.
When she started @GirlWithNoJob, Claudia entered that world as a social media influencer, sharing her unbelievable–and incredibly awkward–encounters with some of her favorite A-listers as she navigates her incredible access.
Now, in this juicy, behind-the-scenes look at the life of an Instagram sensation, Claudia leaves nothing out as she contemplates staying true to yourself while hustling in today’s digital culture. Sometimes the best lessons are learned the hard way, and her journey hasn’t been without its punch-in-the-face doses of humility. But, like anyone with a relentless desire to be popular, she dusts herself off and finds a new, better way forward.
With humor and unique insights, Claudia examines the nature of social media celebrity, the many sides of fandom, and cancel culture. If there’s one thing she knows for sure, she was born thirsty, and she’s here for another round!
by Marisa Meltzer
INSTANT NEW YORK TIMES BESTSELLER – Financial Times Best Book of the Year
Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.
At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hillsturned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success.
Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?
by Zoe Chance
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.
Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions–such as the idea that asking for more will make people dislike you–and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.
Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
by Amanda Russell – Jesse Itzler
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today’s consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves “influencers” those people who have a big–and, more importantly–loyal audience ready to hear what they have to say about anything.
Yet despite “influencer marketing” fast becoming one of the biggest buzz terms of the decade, it couldn’t be more misunderstood.
by Emily Hund
A critical history of the social media influencer’s rise to global prominence.
Before there were Instagram likes, Twitter hashtags, or TikTok trends. There were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession. Gave rise to the multibillion-dollar industry that has fundamentally reshaped culture. Also the flow of information, and the way we relate to ourselves and each other.
by Tinx Tinx
The lifestyle creator, advice expert, and host of the It’s Me, Tinx podcast shares her hilarious wisdom. On how to shift your approach to life, step into your confidence, and enjoy the journey.
It’s time to get laser-focused on what makes us feel happy and fulfilled. Tinx wants to take your hand and guide you to a new way of thinking about life. Where dating evolves into an era of self-discovery.
by Stephanie McNeal
An unfiltered, colorful romp through the IRL world of influencers. That spills the tea on the multibillion-dollar industry of content creation.
If you’re anything like journalist Stephanie McNeal–aka, a millennial woman–you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy. These tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most?
Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?
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